Hi there! this is

Rio

Jenerio

About

Digital Marketing Manager | F&B & Hospitality Growth Specialist

Name

I Kadek Rio Jenerio Karnadi

Digital Marketing Manager with proven experience scaling multi-brand F&B and lifestyle businesses through performance marketing, creative strategy, and data-driven campaigns. Experienced in managing high-budget ad accounts, leading cross-functional teams, and driving measurable revenue growth across digital channels.

Key Achievements:

  • Scaled total revenue by +21.2% YoY, with digital channels contributing nearly 50% of overall revenue 
  • Managed IDR 80M–150M/month ad budget across Meta & Google Ads 
  • Achieved ROAS 4–10/month across multiple F&B brands
  • Generated 400+ monthly inquiries (leads & messages) across multiple brands through paid channels
  • Successfully handled multi-brand marketing strategy (5–10 outlets simultaneously)

Experience

Cluster Digital Marketing & Creative Manager

Allin Lifestyle Group

2023 — Present

Location
Industry
Website

Badung Regency, Bali, Indonesia
Hospitaly Management
allin.co.id

  • Led and owned end-to-end digital marketing strategy across multiple F&B and lifestyle brands, driving 50% of total company revenue through digital channels
  • Managed paid advertising campaigns on Meta and Google with monthly budgets up to IDR 100M
  • Developed and executed full-funnel marketing strategies, increasing total customer base by +50.8% YoY
  • Collaborated cross-functionally to design and implement CRM strategies, improving repeat customer retention from 2.6% to 3.1% (+19% YoY)
  • Partnered with cross-department teams to drive business growth, achieving +21.2% YoY increase in total revenue
  • Worked closely with the sales team to develop lead generation strategies, delivering 200+ leads per month

Digital Marketing & Creative Manager

Locca Sea House

2022 — 2023

Location
Industry
Website

Jl. Jimbaran Hijau Segara, Jimbaran.
Beach Club
Locca.co

  • Developed and executed a comprehensive digital marketing strategy that increased web traffic by 30%
  • Optimizing campaigns to achieve a 52.9 ROAS on Meta Ads
  • Collaborated with design teams to improve UX for Website, resulting in a 50% decrease in bounce rate